Chinese fashion influencer Zhang Chun, widely known online as "Ni De Du Kou" and celebrated as the "Sneaker Goddess," has died unexpectedly at the age of 29. Her passing was confirmed by her family following her funeral in Shanghai on Monday.
According to reports, Zhang suffered complications related to a pre-existing heart condition. Her mother noted that the influencer had a longstanding habit of staying up late, a lifestyle factor that may have exacerbated her health struggles. Zhang fell ill in the early hours of January 1 and was rushed to the hospital, where she could not be revived.
Rise to Fame and Career Challenges
Zhang rose to prominence in 2018 after gaining attention for her stylish photos coordinating sneakers with outfits, a trend that earned her a dedicated following of over one million. Her clean, youthful aesthetic made her a standout figure in China's streetwear and fashion communities.
She later expanded into entertainment, performing at hip-hop events and collaborating within the urban fashion scene. However, her career faced significant challenges after her self-founded fashion brand collapsed, leaving her in substantial debt. The financial strain took an emotional toll, and in 2024, she faced intense public backlash after joining an adult content platform in an effort to manage her finances—a move that led to a loss of followers and ongoing online harassment.
Tributes from the Fashion Community
News of her sudden death has prompted an outpouring of tributes across social media, with fans and fellow creatives remembering her impact on youth fashion and sneaker culture. Many highlighted her role in popularizing coordinated sneaker styling and her influence on a generation of fashion enthusiasts.
Zhang Chun's untimely death has cast a spotlight on the pressures faced by digital creators, the volatility of influencer careers, and the importance of health amidst demanding online lifestyles. She was cremated in Shanghai earlier this week.
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